Facebook Image Sizes 2026: The Complete Guide
Updated: June 9, 2026
Facebook remains the world's largest social network with over 3 billion monthly active users, making it a critical platform for businesses, creators, and individuals. But with dozens of different image placements across posts, covers, stories, ads, and events, getting the dimensions right can feel overwhelming. Upload an image with the wrong aspect ratio and Facebook will crop it, stretch it, or add unwanted letterboxing that makes your content look unprofessional.
This guide covers every Facebook image size you need to know in 2026, from post images and cover photos to stories and ad creatives. We will walk you through exact pixel dimensions, aspect ratios, and practical tips to ensure your images look sharp and professional across all devices. Whether you are managing a business page, creating event promotions, or just want your personal profile to look polished, this reference has you covered.
Facebook Image Size Quick Reference
Here is a complete table of all Facebook image dimensions for 2026. Bookmark this page for quick reference whenever you are creating content for Facebook.
| Image Type | Dimensions | Aspect Ratio |
|---|---|---|
| Post Image | 1200 x 630 px | 1.91:1 |
| Cover Photo | 820 x 312 px | 2.63:1 |
| Profile Photo | 170 x 170 px | 1:1 |
| Story | 1080 x 1920 px | 9:16 |
| Event Cover | 1920 x 1005 px | 1.91:1 |
| Group Cover | 1640 x 856 px | 1.91:1 |
| Ad Image | 1200 x 628 px | 1.91:1 |
Facebook Post Image Sizes
Facebook supports several types of post images, and the dimensions vary depending on whether you are sharing a photo directly or posting a link preview. Understanding the difference is crucial for ensuring your content displays correctly in the news feed.
Shared link previews use the 1200 x 630 pixel format with a 1.91:1 aspect ratio. When you share a link from your website or blog, Facebook automatically pulls the Open Graph image and displays it in this landscape format. If your website's OG image is not sized correctly, Facebook may crop it or display a generic placeholder instead, which significantly reduces click-through rates.
Photo posts give you more flexibility. You can upload images in landscape (1200 x 630), square (1200 x 1200), or portrait (1200 x 1500) orientations. Square posts perform exceptionally well on mobile devices because they occupy more vertical screen real estate than landscape images. Portrait posts at 4:5 ratio are even more effective for stopping the scroll, though they work best for content that naturally suits vertical composition like portraits, products, or infographics.
For carousel posts featuring multiple images, stick to the same aspect ratio across all images in the carousel. Mixing landscape and square images creates an awkward viewing experience where the carousel jumps between different sizes as users swipe through. Consistency is key for professional-looking content.
Facebook Cover Photo Size
Facebook cover photos present a unique challenge because they display differently on desktop and mobile devices. On desktop, your cover displays at 820 pixels wide by 312 pixels tall. On mobile, it displays at 640 pixels wide by 360 pixels tall. This means the same image is cropped and scaled differently depending on the device, which can lead to important content being cut off if you are not careful.
The solution is to design your cover photo at 820 x 312 pixels and keep all critical text, logos, and visual elements within a centered safe zone. Imagine a rectangle roughly 640 pixels wide in the center of your cover, anything outside that area may be cropped on mobile. This is especially important for business pages where your cover often includes your brand name, tagline, or call-to-action text.
Use high-quality images with good contrast and avoid busy backgrounds that make text hard to read. Since covers are large and prominent, they are prime real estate for branding. Many successful pages use their cover to showcase current promotions, seasonal content, or upcoming events. Update your cover regularly to keep your page looking active and engaging.
Facebook Profile & Story Sizes
Profile pictures display at 170 x 170 pixels on desktop and are cropped to a circle. Upload an image at least 320 x 320 pixels for best quality, and center your subject with padding around the edges. The circular crop cuts off the corners of your square image, so keep important elements away from the edges. For business pages, use your logo on a clean background. For personal profiles, a headshot with your face centered works best.
Facebook Stories use full-screen vertical dimensions of 1080 x 1920 pixels with a 9:16 aspect ratio. Stories are immersive, mobile-first content that fills the entire phone screen. When creating story content, keep important text and visual elements away from the top 250 pixels and bottom 250 pixels, as Facebook overlays UI elements like your profile icon, progress bars, and the reply interface in these areas.
Stories are ephemeral and disappear after 24 hours unless you save them to your highlights. This format works well for behind-the-scenes content, quick updates, polls, and time-sensitive promotions. Use bold colors, large text, and high contrast to make your stories stand out in the story tray where users browse available stories.
Tips for Perfect Facebook Images
Getting the dimensions right is only half the battle. Here are practical tips to ensure your Facebook images look their best across all devices and use cases.
Use PNG for text-heavy images. JPEG compression creates artifacts around sharp edges and text, making letters look blurry or pixelated. If your image includes text overlays, logos, infographics, or any graphic elements, export as PNG instead. The file size will be larger, but the quality difference is immediately visible, especially on high-resolution screens.
Respect the 20% text rule for ads. Facebook's ad platform historically enforced a rule that ad images could not contain more than 20% text. While this rule is no longer strictly enforced, ads with minimal text still perform significantly better. Keep text overlays concise and use the ad copy field for detailed messaging instead of cramming everything into the image.
Test on mobile before publishing. Over 80% of Facebook users access the platform via mobile devices. An image that looks great on your desktop monitor may appear too small, too dark, or poorly composed on a phone screen. Always preview your images on a mobile device before scheduling or publishing them.
Optimize file sizes. While Facebook recompresses all uploaded images, starting with a reasonably sized file helps ensure faster uploads and better final quality. For most Facebook images, a PNG file under 2MB or a JPEG at 85-90% quality strikes the right balance between quality and file size.
Check Your Image Size Instantly
Need to verify your image dimensions before uploading to Facebook? Use our free Image Size Checker to instantly see your image's width, height, and aspect ratio. The tool runs entirely in your browser, so your images never leave your device. Just drag and drop your image, and get instant feedback on whether it matches Facebook's requirements.
If your image needs resizing or cropping, AdBorder can help you adjust dimensions, add borders, and format images for optimal display on Facebook and other social platforms.
Frequently Asked Questions
What is the best image size for Facebook posts in 2026?
The best image size for Facebook posts in 2026 is 1200 x 630 pixels for shared link previews (1.91:1 ratio) and 1200 x 1200 pixels for square photo posts (1:1 ratio). Square posts perform better in mobile feeds, while landscape images work well for link shares. For maximum engagement, consider portrait posts at 1200 x 1500 pixels (4:5 ratio), which occupy more screen space on mobile devices.
What size should a Facebook cover photo be?
Facebook cover photos should be 820 x 312 pixels for desktop display. However, Facebook displays covers at 820 pixels wide on desktop and 640 pixels wide on mobile. To ensure your cover looks good on all devices, design at 820 x 312 and keep important content in the center safe zone, approximately 640 pixels wide, to avoid mobile cropping.
What are Facebook Story dimensions?
Facebook Stories use 1080 x 1920 pixels with a 9:16 aspect ratio. This fills the entire mobile screen vertically. Keep important text and elements away from the top and bottom edges where Facebook overlays UI elements like your profile icon and reply bar. A safe zone of roughly 1080 x 1420 pixels in the center ensures your content remains visible.
What size is a Facebook profile picture?
Facebook profile pictures display at 170 x 170 pixels on desktop and are cropped to a circle. Upload at least 320 x 320 pixels for best quality. Center your subject and leave padding around edges since the circular crop cuts off corners. For logos, use a square image with your mark centered and breathing room on all sides.
Should I use PNG or JPEG for Facebook images?
Use PNG for images with text, logos, or graphics to avoid JPEG compression artifacts. Use JPEG for photographs to keep file sizes smaller. Facebook recompresses all uploads, but PNG preserves sharp edges and text clarity better than JPEG. For mixed content like photos with text overlays, PNG is the safer choice.
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More Platform Size Guides
Looking for image size specifications for other social platforms? Check out our complete guides: